https://youtu.be/_FGUkxn5kZQ Using your new knowledge of emerging markets to discuss

 

Using your new knowledge of emerging markets to discuss why you think Starbucks’ initial entry into Australia failed.  What recommendations would you give the the Starbucks marketing manager?

This should be a 350 – 400 word scholarly written 

Should not assume that the reader is familiar with the terms you will be using.  Definitions should be included as a part of the discussion and recommendations.

Please use APA citations where appropriate.

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